Design Crack

24 December 2007

“Representing a huge expansion from the original furniture design showroom opened almost forty years ago by Zeev Aram, the new store is a real family business. Zeev is joined in the venture by his son Daniel and by his daughter, Ruth, who has been established since 1995 in Hampstead with her Ruth Aram Shop, where she has brought her own blend of modern furniture classics and eclectic accessories to a loyal following. The ARAM team is complemented by General Manager, Jeff Heading, and by Store Manager, Marion Rowles.

ARAM is a massive five-storey converted fruit and vegetable warehouse filled with London’s best choice of modern furniture and lighting. “It’s very exciting to be able to give people a real choice when making up their minds on buying a piece of modern furniture,” says Ruth. Take sofas: The store will show over twenty different designs ranging from Bauhaus classics to the latest offerings from Milan. The store will feature the work of established and new designers from Alvar Aalto and Harry Bertoia through Jasper Morrison and Ron Arad to the latest graduates. Manufacturers will include Artek, Knoll, Vitra, Flexform, Cassina, Porro, and Moroso to name but a few.

ARAM is a destination store. As well as offering an unsurpassed range of furniture, lighting and accessories, an entire floor has been set aside to show experimental or new work by up and coming designers continuing the process that Zeev has championed for over thirty years.”