7 December 2007
Heineken has created one of the most ingenious products I’ve seen in days. As you can see from the image above, the new Heineken World Bottle or WOBO can be used as a building material after its contents have been consumed. This product presents a real challenge to my moral compass. One perspective is that if you are poor and need an inexpensive building material to create your home, then you can just go around collecting these bottles until you have enough to fashion a home. This bottle can be more easily recycled and thus much less energy wasted in its reprocessing of materials while helping someone build their home. The other perspective is it promotes getting drunk over and over in an effort to gather enough building materials. I can hear the slogan now: “Get wasted for planet earth!” or “Drink your way out of homelessness!” . But, maybe I’m being a bit too cynical.
(via Designverb)
(via Inhabitat)
(via Archinect)
Categories: Architecture | Consumer Technology | Glass | Green | Lust Factor: Hot
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Comments: 2 Comments
September 5th, 2008 at 8:47 pm
Yes nice idea, but, is glass a good building material?
January 13th, 2009 at 5:38 pm
In this case, when you used a bottle, it´s a really good building material, because the air inside the bottle, work as a barrier for the waste or gain of energy. This is not new (using a bottle as a building material) but is new that the bottle is pre-conceived for this after use
greetings from Chile!