4 September 2007
A couple of weeks ago, Dosh sent me an anoucment to me. I spent some time on the site, and I must admit that I really like the wallet. The designers of the product have developed a clear and compelling site to promote their product which I think on its own might have been overlooked. What Dosh has done here is create a well designed wallet where they thought of a number of things that are often neglected in wallets such as water resistance or where you might put your keys. OK, so it’s a wallet, WTF? I’ll tell you WTF. What’s even more compelling than the wallet is their imagery of the wallet. The website features images of the wallet under a faucet. It’s a brilliant way to make the idea stick. Now you know your money and cards will be safe if you can run it under a faucet. The wallet immediately establishes its credibility, aesthetics, and key differentiating feature in one simple picture. I give Dosh an A+, and I hope their sales are brisk.
Object: Dosh All-Polymer Wallet
Designer: Blue Sky Creative
URL: www.dosh.com.au
Price: AUD $50
Lust Factor: Warm
Categories: $0-50 | Fashion | Lust Factor: Warm | Matte | Rubber
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Comments: 2 Comments
September 6th, 2007 at 12:59 pm
Ok i have to say I like it a lot as well as its a good use of materials. However there is too little slots for my cards and the coin snap area does not close very well.
In the end after considering that price tag I put it back on the shelf.
September 6th, 2007 at 7:17 pm
Think of it as a v1.0. Hah! It’ could use some work, however, their marketing I think is right on.