Object: Belt
Designer: Fasten Seat Belts
URL: http://www.fastenseatbelts.com

Category: Fashion

Price: $100

Lust Factor: Tepid

Description: This idea sort of whacks you over the head with its cleverness. The designers have taken the airplane seat belt and repurposed it for fashion. I think this product will be a winner simply because the iconic value of the seat belt is so strong with so many people. Also, you know it will be tough and durable simply by the fact that the belts are built to withstand massive forces. Unfortunately for me, I hate to fly, so any reminder of flight is a complete turn-off.