Object: brand-destroyer
Designer: Nendo
URL: http://www.nendo.jp
Category: Fashion
Price: $?
Lust Factor: Hot
Description: This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring.
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March 25th, 2008 at 2:52 pm
I love the suggestion of the handbag as a mask (and in this case, the mask of a professional wrestler, in gaudy silvery material.) Very cool and, depending on how it’s carried, the mask quality would probably be all but obscured to the casual viewer (or just perceived as additional pouches/pockets, etc.)
This is very creative, though.