The Range Rover Sport by Land Rover
Object: The Range Rover Sport
Designer: Land Rover
Price: $100,000 +/-
Lust Factor: Warm
Description: OK. This vehicle has been out a whole year. But it is timeless styling, after all. Why do I include the Range Rover sport in a list of design crack objects? Of course, for the most superficial reasons. Somehow, the designers at Land Rover have insinuated into the public conciousness that square and boxy is a sexy form. This vehicle is a testament to product branding mixed with design. There is no doubt that the land rover performs brilliantly as an offroad vehicle, however does it really do anything else that well? The key to this vehicle is getting a lot of high status people driving one.