Showtime by Jaime Hayon
I wish I could talk about these objects with some level of of competence, but I’m afraid this won’t be the case. Instead, I think I’ll say a few words about the designer. For all of you product or furniture designers out there, you need to take a good, hard look at Jaime Hayon and try to figure out why he is such an incredibly popular designer these days.
I think one reason for his success is his ability to communicate his ideas through his beautiful sketches. I’m showing two sketches of Mr. Hayon’s above. What do they say to you? To me, the say that he has a high degree of skill. The sketches are beautiful, well composed, bold, and they dominate the page. They also show a sense of a frenetic need to design. Notice how Mr. Hayon has layered several pieces of data on top of each other creating a rich palimpsest. Also, Jaime’s ability to untap his mind and translate these crazy ideas to the page is a paramount design skill. If you’d like to see more of Jaime Hayon’s sketches, check out this link.
Another reason for Jaime Hayon’s success is that he is not afraid to turn his sketches into real prototypes. So often, I see designers whose work only lives on a page. They may have a brilliant idea, but they have no idea if it’s manufacturable, what it will look like in real life, the scale of the piece the texture of the piece. Hayon, contrarily, will take this leap of faith from dreams to reality by crreating objects like the Green Chicken Rocking Chair. This was nothing more than a dream eating away at his subconscious. I’m sure if he’d simply left it a sketch, and just obsessively showed his friends this sketch his genius would have gone nowhere. Instead, he’s taken it to the point where it seems like the Green Chicken is ready for production and mass consumption.
Finally, young designers, take a look at the brand that Jaime Hayone has developed. Throughout all of Hayon’s projects, you can see a consistency of vision to his work. There is whimsy and a freshness to each collection, but from year to year, you can always look at a piece and say that is Jaime Hayon. This clearness and consistency of vision may seem, to the jaded designer, that developing an iconic design style is in some way not doing justice to the client’s problem at hand. I would say that for most design work (barring rocket design or some design with a high technical gravity), an iconic design is always better than one that functions 100% perfectly, at least for product sales, simply because people react to it as if they have a personal relationship with the original designer….
Man, I could go on, but I don’t want to put you all to sleep!