Ohio State University Department of Industrial, Interior, and Visual Communication

Ohio State University Department of Industrial, Interior, and Visual Communication

“We define design as a purposeful, systematic, and creative activity.

The process is purposeful—designers give form to products, interiors, and visual communications, and satisfy the functional, psychological, and aesthetic needs of users.

Design is systematic, as it involves the analysis of problems in our physical environment, and the transformation of findings into appropriate and usable solutions.

Design is also creative, as designers must possess the expertise to create compelling visual forms for products, spaces, and information systems, and to advance applications of new technologies in our everyday lives.” – OSU

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