Mobile Record Players: Chrysler, God Bless Ya
If you were ever wondering how the car companies got into the mess that they are in to today, one only has to look at this particular innovation. At first glance, I thought this was ground breaking and sort of experimental in a good way. Then I thought about Chrysler’s inability to look beyond the record player paradigm that bothered me. They simply asked themselves: "How do we get our music into the car?". They never asked: "How do we get our music into the car usefully and conveniently?" Think about this: where will you store your records when your bouncing around in the car? How will you be able to change records? How will the records remain scratch free? But Maybe I’m full of shit.