Jawbone by Yves Behar for Aliph
Yves Behar is San Francisco’s rival to someone like London’s Tom Dixon, but arguably more talented and certainly, more versatile. Not to take away from Tom Dixon, but I am from San Francisco, so I may have a bias. Really, the work cannot be compared. Yves Behar and Fuse Project crew derive design from pushing the problem needing solving to the extreme to let the design speak for itself. In other words, design is derived from a need. This solution rings true in the Jawbone headset Yves and crew have designed for Aliph. Really, great designers go one step further than simply solving a problem elegantly. They also develop a distinctive, iconic form with which to anchor the design. It’s a sales tool (to some extent) companies can hang their hat on. And this design definitely achieves this balance without becoming a cartoon.