Green Week: TED Talks- Paul Bennett on Design is in the details

I’m covering green design this week, and OK. Honestly, Paul Bennett’s name doesn’t first pop up when I think “green designer”, but what he does for IDEO as the creative director is remarkable just the same. Paul Bennett looks for the small ideas to make big improvements in the world, and he does this through studying the people he’s designing for very closely. I’ve included this video of Paul from the TED conference in Monterey, CA. I hope it’s as inspiring for you as it was for me.

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