Chord Light by Form Us With Love

Chord Light by Form Us With Love: contemporary Swedish lighting design

Form Us With Love, an exciting Swedish based design group, has come up with the cutest floor lamp. It reminds me of a Bugs Bunny cartoon I saw years ago where Bugs was supposed to be somewhere in an exotic Casbah, and to disguise himself he became one of those snake charmers who sit with their Morroccan Raitas in front of a woven basket full of snakes. But instead of Bugs Bunny charming a snake, he managed to charm a power cord. This is exactly where my mind goes when I see this lamp defy logic and gravity as the power cord not only lights the lamp but also holds the lamp up. Yeah, I know it’s a really simple illusion where a metal frame is shoved into the chord, but it’s still pretty effective.

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