Case: From business idea to successful enterprise with creative capital
If you are considering opening a small design company then I highly suggest checking out Muuto’s stratospheric launch from two guys with an idea just two years ago to an internationally recognized brand. They did this with laser focus on modern Nordic design.
Their goal for Muuto was to seize the position as the only design-based company exclusively based on new Nordic design. Muuto was to represent the best up–and–coming young designers from Denmark, Sweden, Norway and Finland. With the slogan ‘New Nordic’ they dedicated their brand to the common Scandinavian quality. This was a business idea that was absent from the market, as most companies represented a mix of older and newer design products.