Alright. I’ve fallen for it. The Swiss Army brand has moved into shoes and I’m in. The shoes, lead by Established Brands, have been expertly produced with the expected simplicity, ease of use, and signature red color that is important to give it that Swiss Army feel. I grew up owning a Swiss Army knife, and I never thought much of it except that it was just so damn cool. And it’s this sort of child like deep mental bond that pulls me in to the lust for these shoes. What makes these shoes cool if you took the logo off? Well, their still light weight, well made, rugged, and thoughtfully designed, but quite frankly, if they had a Payless logo on them then I wouldn’t be writing about them.